INTERNSHIP WINTER 2025
Global Radio Outreach - E-mission to Islam
As a UX Design Intern, I enhanced engagement and user retention by redesigning a SaaS platform to track gospel impact, transforming raw data and static interactions into AI-integrated tracking dashboards and analytics for digestible insights that meet diverse user needs.
Who do we design for?
Our Partners
Need regular updates and shareable impact data to stay connected and communicate GRO’s mission to their networks
GRO's Team
Need centralized tools and data for planning, strategizing, and storytelling
Supporters & Visitors
Need a simple donation process and clear evidence of how their contributions change lives
project goals
Showcase Gospel Impact
Tracks salvations, discipleship, and outreach metrics in real time to reveal how the Gospel is spreading in unreached regions.
Inspire Donor Confidence
Helps donors see exactly how their contributions are making a difference
Support Informed Giving
Allows supporters to choose where and how to give, based on data and personal passion
SOLUTION
My goal is to transform raw data into clear, actionable insights while enabling users to explore an interactive world map and complete donations through seamless CTAs, boosting engagement, retention, and regional growth, supporting GRO’s mission to spread the Gospel.
KICK OFF
Users Want Clear, Actionable Insights and a Seamless Way to Engage
To support my hypothesis, I conducted an unmoderated interview with one of our core internal team members (the Tech Operations Lead), as I had limited access to external users due to privacy constraints. From the interview, I found that…
Limited Data Visibility
Users struggled to track impact across regions due to a static map and raw, unreadable data.
Short-Term Insights
Users could only see current metrics, limiting understanding of trends and growth over time.
Friction in Action
Donation CTAs were unclear and redirected users, making it hard to engage and take action.
COMPETITIVE ANALYSIS
Interactive Maps Exist, but Human Connection Is Missing
Next, I conducted a competitive analysis as part of the secondary research to understand what’s already out there. Since I had limited access to external users, this helped me gain insights into user behavior beyond the internal team (including visitors and donors) and understand their expectations while identifying gaps in existing solutions.
Key Takeaways
Most data visualization platforms show the power of interactive, real-time data maps, but most suffer from cluttered interfaces, confusing filters, and limited interactivity. They focus heavily on raw data with little storytelling or emotional connection, making it hard for users to grasp deeper meaning or act on insights.
Opportunity for GRO
From the key takeaways, I conclude that GRO can stand out with an integration of human stories and seamless in-page donation CTAs, which will turn static data into interactive, actionable impact.
This would create a clean, intuitive, and emotionally engaging map experience, highlighting trends, stories, and progress over time while keeping navigation simple.
DESIGN GOALS
To wrap up the research, I gathered all insights to define the design goals as a benchmark for the upcoming design phases, from ideation to final design, including:
Improve Data Visualization
Develop intuitive and impactful visual elements that make statistical data more engaging and easier to understand
Enhance Navigation and User Flow
Provide intuitive pathways for users to access relevant information quickly
Modernize and Simplify the Interface
Create a clean, professional, and consistent interface aligned with GRO’s missions
IDEATION
Turning Insights Into Priority Features
Next, I co-led the affinity mapping and prioritization matrix to clarify user pain points and rank feature ideas. From this, we focused on three key solutions: an insight dashboard with hover tooltips, an AI-powered summary, and a story-driven dashboard to address the core user needs; delivering both short-term and long-term data clarity while restoring the human connection behind GRO’s impact.
SOLUTION
01. Impact Tracking Dashboard: Simplifying Real-Time Data
"How can partners and supporters visually see real-time impact and reach, without a complicated process, to understand how the Gospel is spreading across regions?"
Solution: I proposed a dashboard with interactive, color-coded hotspots that display real-time regional data. Added AI-powered summaries and data progress highlights for quick skimming and deeper insight tracking.
Impact: Allows users track real-time gospel impact across regions with ease, improving data comprehension, engagement, and decision-making for both internal teams and external supporters.
02. Trend Analysis: Visualizing Impact Over Time
"How can users analyze the impact beyond the current data and analyze the pattern throughout the year?"
Solution: A statistics dashboard that allows users to explore deeper insights across regions and time, which includes yearly highlight summaries for quick screening, a line graph to visualize global impact over time, and a double-stacked graph to help users clearly interpret trends and long-term performance.
Impact: Enables users to track progress more holistically, improving understanding of both short-term results and long-term gospel impact.
03. Personalized Giving: Seamless & Targeted Donations
"How can users seamlessly donate while choosing a specific region they want their impact to reach?"
Solution: Streamlined donation flow that allows users to personalize their contributions by selecting specific regions they care about, which simplifies the payment process and incorporates post-donation feedback, reinforcing the purpose and projected impact of each gift.
Impact: Improving conversion rates and deepening emotional engagement by connecting donors directly with the impact of their contributions.
04. Human Connection: Stories Behind the Data
"How can we build trust and credibility through human connection to show the Gospel’s real impact?"
Solution: Introduced featured testimonial stories, showcasing how Global Radio Outreach (GRO) has transformed lives through the Gospel. Using modular testimony cards, the platform now highlights stories by region or theme, with rotating highlights on the homepage for passive discovery.
Impact: Bridges the gap between data and emotion, helping users see the human impact behind the metrics, which strengthens trust, deepens emotional engagement, and motivates visitors to support and share the mission further.
USER TESTING & STAKEHOLDER FEEDBACK
01. Making Highlight Summaries More Skimmable
Original Issue:
Users struggled to understand the highlight summaries because the sentences were too long and difficult to skim quickly. The dense text made it hard to grasp key insights at a glance.
Changes:
I restructured the wording to emphasize impact and redesigned the layout to make numbers and data points more visible. This made the summary more digestible, scannable, and insight-driven for users.
Before
After
02. Creating a Meaningful Post-Donation Experience
Original Issue:
After completing a donation, users didn’t feel emotionally connected to the country they supported. The process ended abruptly, without any visual or emotional feedback to reinforce their contribution’s impact.
Changes:
I introduced an animation that highlights the donor’s chosen country once the payment is complete, symbolizing progress made possible through their contribution. This visual feedback celebrates the donor’s impact and fosters a stronger emotional connection to the mission.
Before
After
03. Guiding Users to Engaging Stories Instantly
Original Issue:
Users didn’t know where to start. They wanted to discover interesting stories quickly, without having to conduct a deep search within the first minute of browsing.
Changes:
I reorganized the story layout to create an immediate “vibe check” through curated sections such as August Highlights and Recently Added. I also introduced featured stories and an extended page for deeper exploration, allowing users to both enjoy quick discovery and browse more intentionally when they wish to explore further.
Hero section
Before
After
Before
Static filter search bar with limited interaction.
No clear call-to-action for users to engage further.
After
Added metrics highlight to instantly engage users.
Flexible CTAs to either share a story or explore stories.
Body section
Before
After
Before
Static grid of recommended stories with limited discovery.
After
Introduced three carousel sections featuring varied recommendations.
Added flexible browsing options for lighter, more intuitive searching.
Final design
Before
After
FINAL DESIGN
Scenario: A User’s Journey Through GRO’s New Experience
01. Learn — Understanding Impact at a Glance
Sarah lands on the Impact Dashboard to learn how the Gospel is spreading.
✔
She quickly understands both the scale and direction of GRO’s global impact.
02. Learn - Understanding Beyond Short-Term Data
To understand the bigger picture, Maya opens the Statistics section
✔
She understood the bigger picture beyond short-term metrics, allowing her to connect long-term impact trends with real community progress.
03. Connect — Seeing the Humanity Behind the Numbers
Wanting to go beyond data, Sarah opens the Stories section.
✔
She feels emotionally connected and inspired, sharing also becomes a natural extension of her impact
04. Donate — Taking Action Seamlessly
Inspired, Sarah clicks the in-page donation CTA.
✔
She stays in the experience and feels confident about her contribution
METRICS OF SUCCESS
Engagement Growth
Feature adoption rate for map hotspots and hover tooltips.
Average session duration
Improved Donation Conversion
Donation CTA click-through and donation funnel activation rate
More users moving from impact stories → donation flow, showing stronger intent and funnel alignment.
Increased Story Contribution & Community Participation
Submitted and published stories
Reduced drop-offs across the creation funnel
More repeat contributors, indicating long-term contributor retention
REFLECTIONS
Things I've learned:
Exploring beyond my limit
As this was my first internship experience, it was an amazing journey where I learned a lot through this project. I kept exploring beyond my limits by trying various unfamiliar prototyping techniques combined with numerous design iterations, which enhanced my perseverance and made me enjoy the design process until I reached the final design
Sharpens my creativity
During research, I faced limitations engaging with external users, so I relied heavily on internal insights. This pushed me to think creatively and use multiple methods, including internal interviews and secondary research to understand user needs and identify solutions despite limited data.
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